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Lead Generation
AI Lead Follow-up for Roofing Company
Automated lead nurturing sequence with AI-personalized follow-ups that increased conversion rates for a roofing contractor.
Conversion rate
3x conversions
Tools
AI AgentSMS APIEmailCRMn8n
The Client's Problem
My Approach
The Workflow Breakdown
1
Multi-source webhook ingestion normalizing Angi, Google Ads, and manual leads into one schema 2. GPT-4 lead scoring using roof age, storm proximity, insurance status, and home value signals 3. 10-minute rep response SLA with automatic SMS fallback via Twilio if no action taken 4. 3-touch follow-up sequence with personalized messaging based on lead score and source 5. Full source attribution tracking tied to closed revenue for ROI reporting by channel
Results & Impact
- First contact time dropped from 26 hours average to under 5 minutes
- Lead-to-estimate rate went from 18% to 58% (3.2x increase)
- 100% of leads now followed up automatically (was ~50% with rep cherry-picking)
- Monthly revenue from leads increased by $11,400 from recovered leads
- Rep time on admin dropped from 8 hrs/week per rep to under 1 hour
- Source ROI visibility went from none to revenue tracked per channel
- Zero lost leads to competitors in first 90 days
Technical Highlights
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